Changes are taking place rapidly, and for the most part very effectively in the education sector. universities are beginning to see that they need to compete with each other to attract students and academics. They hate the word ‘brand’ but they quite like the word ‘reputation’ and they are starting to understand that it helps your reputation if you look good. Of course the big thing in the last X number of years has been national and city branding. As the world becomes more globalized, cities compete for investment you see a lot more attention to brand identity in those areas.
—Wally Olins, respondiendo “Which sectors do you think are doing a good job with their branding and which needs the most help?” para DESIGNBOOM
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